Privacy policy

Effective Date: 1st January 2026
Last Updated: 28th September 2026

This Privacy Policy (“Privacy Policy”) explains how Bhaane Retail Private Limited (“Bhaane”, “we”, “us” or “our”), which operates the Converse India business, collects, uses, stores, discloses and otherwise processes your personal data when you access or use the Converse India website, mobile applications, digital platforms, online services, retail stores, customer service channels, events, promotions or other services operated or provided by us (collectively, the “Platform”).

This Privacy Policy also explains the choices and rights available to you in relation to your personal data and how you may contact us regarding privacy-related questions, requests or grievances.

For purposes of applicable Indian data protection law, Bhaane may act as the Data Fiduciary in relation to personal data processed by it.

This Privacy Policy should be read together with our applicable Terms of Use, Terms of Sale, Return/Refund Policy, cookie notices and any other applicable terms or notices provided to you.

1. ABOUT US

Bhaane Retail Private Limited is a company incorporated under the Companies Act, 2013, having its registered office at:

F-88, Pocket F, Okhla Industrial Area, Phase I,
New Delhi – 110020, India.

Bhaane is responsible for the processing of personal data described in this Privacy Policy, except where another entity is independently responsible for processing your personal data in accordance with applicable law.

The Converse brand, trademarks, logos and other intellectual property may be owned by or licensed from third parties, including entities within the Converse/Nike group. This Privacy Policy does not alter ownership of such intellectual property.

2. SCOPE OF THIS PRIVACY POLICY

This Privacy Policy applies to personal data collected or otherwise processed when you:

  • visit or use our Platform;
  • create or use an account;
  • browse or purchase products;
  • place, modify, cancel or return an order;
  • communicate with our customer service team;
  • participate in promotions, contests, events or campaigns;
  • subscribe to or receive marketing communications;
  • interact with us through social media or other digital channels;
  • visit our retail stores where applicable;
  • submit reviews, comments, photographs or other User Content;
  • contact us with questions, complaints or requests; or
  • otherwise interact with us in connection with our products or services.

This Privacy Policy does not apply to websites, applications or services operated independently by third parties, even where they are accessible through links on our Platform.

3. WHAT PERSONAL DATA DO WE COLLECT?

Depending on how you interact with us, we may collect the following categories of personal data.

3.1 Contact and delivery information

This may include:

  • name;
  • email address;
  • telephone/mobile number;
  • billing address;
  • delivery/shipping address;
  • other contact details; and
  • information necessary to fulfil or support an order.

3.2 Account and profile information

Where you create an account or otherwise provide such information, we may collect:

  • username or account identifier;
  • date of birth;
  • gender, where voluntarily provided;
  • preferences;
  • wishlist information;
  • purchase history;
  • communication preferences; and
  • other information associated with your account.

We will seek to collect and process personal data that is reasonably necessary for the purposes described in this Privacy Policy or otherwise communicated to you.

3.3 Authentication and security information

We may process information necessary to create, authenticate and secure your account, including account identifiers and authentication credentials.

Where passwords are used, they are intended to be protected using appropriate security measures. We do not require you to provide your password to our customer service personnel.

3.4 Purchase and transaction information

When you purchase products or services from us, we may collect:

  • products purchased;
  • order number;
  • transaction reference;
  • billing and delivery information;
  • payment method;
  • payment status;
  • refunds, returns and cancellations;
  • customer service interactions relating to an order; and
  • information necessary to fulfil, administer or support the transaction.

Payment information may be processed directly by third-party payment service providers. Depending on the payment method, we may receive limited transaction-related information rather than complete payment credentials.

3.5 Preferences and interactions

We may collect information regarding:

  • products you view, search for or add to a wishlist/cart;
  • size or product preferences;
  • communication preferences;
  • responses to surveys;
  • reviews and feedback;
  • interactions with customer service;
  • participation in events or promotions; and
  • other preferences you voluntarily provide.

3.6 Marketing communications

Where you provide the requisite consent, or where otherwise permitted by applicable law, we may use your contact details to send promotional communications through channels such as:

  • email;
  • SMS;
  • RCS;
  • WhatsApp or other messaging channels, where applicable; and
  • other permitted digital communication channels.

Transactional and service communications, such as order confirmations, delivery updates, account/security notices and responses to customer queries, may continue to be sent where necessary to provide the requested service.

You may withdraw your consent to promotional communications or opt out using the mechanism provided in the relevant communication or by contacting us.

4. INFORMATION COLLECTED AUTOMATICALLY

When you use the Platform, certain information may be collected automatically through cookies, pixels, tags, SDKs, log files and similar technologies.

This may include:

  • IP address;
  • browser type and version;
  • operating system;
  • device type;
  • device identifiers;
  • language and time-zone settings;
  • referring and exit pages;
  • URLs;
  • pages or products viewed;
  • searches performed;
  • date and time of access;
  • click, scroll and navigation activity;
  • response times;
  • download errors;
  • information regarding how you interact with the Platform; and
  • approximate location information derived from technical information, where applicable.

We use this information for purposes including security, analytics, functionality, troubleshooting, performance monitoring, personalisation and improving the Platform.

5. SOURCES OF PERSONAL DATA

We may obtain personal data:

  • directly from you;
  • automatically when you use the Platform;
  • from service providers or business partners involved in providing services to you;
  • from payment service providers and logistics partners;
  • from third parties where you have authorised such disclosure;
  • from publicly available or otherwise lawfully available sources; or
  • from other sources permitted by applicable law.

6. CHILDREN'S PERSONAL DATA

Our Platform is not intended to be used independently by children.

For purposes of applicable Indian data protection law, a child means an individual who has not completed eighteen (18) years of age.

Where applicable law requires verifiable consent of a parent or lawful guardian before processing a child's personal data, we will take such steps as are required by law.

We will not knowingly undertake tracking, behavioural monitoring or targeted advertising directed at children where prohibited by applicable law, subject to any statutory or regulatory exemptions that may apply.

If you believe that a child has provided personal data to us in circumstances where such processing is not permitted, please contact us using the details provided below.

7. WHY DO WE USE YOUR PERSONAL DATA?

Subject to applicable law and the notices provided to you, we may process personal data for the following purposes:

7.1 Providing our products and services

To:

  • operate and maintain the Platform;
  • provide requested products and services;
  • process orders;
  • arrange payment and delivery;
  • process returns, refunds and cancellations;
  • manage accounts; and
  • provide customer support.

7.2 Communications

To communicate with you regarding:

  • orders;
  • deliveries;
  • returns and refunds;
  • account activity;
  • security;
  • customer service matters;
  • requests or complaints; and
  • other service-related matters.

7.3 Promotions and events

To administer:

  • promotions;
  • contests;
  • campaigns;
  • events;
  • memberships or loyalty programmes, where applicable; and
  • other activities in which you choose to participate.

7.4 Marketing

Where permitted by applicable law and, where required, with your consent, to:

  • send promotional communications;
  • inform you about products, services, offers and events;
  • provide personalised marketing; and
  • measure the effectiveness of marketing communications.

7.5 Personalisation and analytics

To:

  • understand how users interact with our Platform;
  • analyse trends;
  • improve products and services;
  • personalise content and product recommendations;
  • improve user experience; and
  • conduct research and analytics.

7.6 Security and fraud prevention

To:

  • protect the Platform;
  • detect and prevent fraud, abuse and unauthorised activity;
  • authenticate users;
  • investigate suspicious activity;
  • protect our users, business and property; and
  • maintain the security and integrity of our systems.

7.7 Legal and regulatory purposes

To:

  • comply with applicable laws and regulations;
  • respond to lawful requests from governmental authorities;
  • comply with court orders or legal processes;
  • establish, exercise or defend legal claims; and
  • maintain records required by law.

7.8 Other legitimate business purposes

To administer and manage our business, including:

  • accounting;
  • auditing;
  • internal reporting;
  • corporate governance;
  • business continuity;
  • system administration; and
  • mergers, acquisitions, restructuring or other corporate transactions.

8. CONSENT AND OTHER PERMITTED BASES FOR PROCESSING

Where applicable law requires us to obtain your consent for processing personal data, we will seek consent in an appropriate manner and provide information regarding the purpose for which the personal data is proposed to be processed.

Where processing is permitted without consent under applicable law, we may process personal data for such permitted purposes, including to provide products or services requested by you, comply with legal obligations, protect our rights and interests, prevent fraud or address security incidents.

Where processing is based on consent:

  • you may withdraw your consent through the mechanism made available by us;
  • withdrawal will not affect processing lawfully undertaken before withdrawal; and
  • withdrawal may affect our ability to provide certain services where the relevant processing is necessary for those services.

Where required, we will provide clear and understandable notices identifying the personal data proposed to be collected and the specific purpose(s) for which it will be processed.

9. COMBINING PERSONAL DATA

Where reasonably necessary and permitted by applicable law, we may combine information collected through different channels, such as our website, retail stores, customer service channels, events and other interactions.

For example, information relating to an online purchase may be associated with your customer service interaction concerning that purchase so that we can process your request.

10. WHO DO WE SHARE PERSONAL DATA WITH?

We may disclose or make personal data available to the following categories of recipients, subject to applicable law.

10.1 Group companies and affiliates

We may share personal data with our affiliates or group companies where reasonably necessary for the purposes described in this Privacy Policy.

10.2 Service providers and processors

We may engage third parties to provide services such as:

  • website and technology services;
  • cloud hosting;
  • payment processing;
  • logistics and delivery;
  • customer support;
  • fraud prevention;
  • analytics;
  • marketing and communications;
  • IT security;
  • data storage; and
  • professional services.

Where such third parties process personal data on our behalf, we will require appropriate contractual or other safeguards as required by applicable law.

10.3 Professional advisers

We may disclose information to our legal, accounting, tax, audit, insurance and other professional advisers where reasonably necessary.

10.4 Government authorities and law enforcement

We may disclose personal data where required or permitted by applicable law, including in response to lawful requests, court orders, regulatory requirements or law-enforcement requests.

10.5 Corporate transactions

If Bhaane is involved in a merger, acquisition, restructuring, sale of assets, financing, insolvency or similar transaction, personal data may be disclosed to relevant counterparties and advisers, subject to applicable law and appropriate safeguards.

10.6 Other disclosures

We may disclose personal data:

  • where you have authorised us to do so;
  • where necessary to protect our rights, property or users;
  • to investigate fraud or security incidents; or
  • where otherwise permitted by applicable law.

We do not sell personal data for monetary consideration. We will not share personal data with third parties for their independent direct marketing where consent or another lawful basis is required and has not been obtained.

11. INTERNATIONAL DATA TRANSFERS

Depending on our service providers, technology infrastructure and business operations, personal data may be processed or stored in India or other jurisdictions.

Where personal data is transferred outside India, we will comply with applicable Indian law concerning such transfers and implement appropriate contractual, organisational and technical safeguards where required.

12. DATA SECURITY

We implement reasonable technical and organisational measures designed to protect personal data against unauthorised access, misuse, loss, alteration, disclosure or destruction.

Depending on the nature and sensitivity of the personal data and the processing activity, such measures may include:

  • access controls;
  • authentication mechanisms;
  • encryption or equivalent safeguards;
  • system monitoring;
  • secure storage;
  • internal access restrictions; and
  • security and incident-management procedures.

No method of transmission, storage or electronic processing is completely secure. Accordingly, while we take reasonable measures to protect personal data, we cannot guarantee absolute security.

13. PERSONAL DATA BREACHES

If we become aware of a personal data breach affecting personal data under our control, we will take reasonable steps to:

  • identify and contain the incident;
  • investigate its nature and scope;
  • mitigate its effects;
  • implement remedial measures; and
  • make notifications to affected individuals and/or authorities where required by applicable law.

14. DATA RETENTION

We retain personal data only for as long as reasonably necessary for the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by applicable law.

For example, transaction and order-related information may need to be retained for:

  • tax and accounting purposes;
  • legal and regulatory compliance;
  • fraud prevention;
  • dispute resolution;
  • enforcement of agreements; and
  • maintenance of business records.

When personal data is no longer required, we will seek to delete, anonymise or otherwise dispose of it in accordance with applicable law and our internal retention procedures.

15. ACCOUNT DELETION

Where account functionality is available, you may request deletion of your account or personal data by using the applicable account functionality or contacting us using the details below.

Deletion requests are subject to applicable law. We may retain certain information where necessary or legally permitted, including for legal compliance, fraud prevention, security, dispute resolution, accounting or other legitimate purposes.

16. USER-GENERATED CONTENT

The Platform may permit you to submit reviews, comments, photographs, videos, feedback or other content (“User Content”).

Please do not submit personal data or information that you do not wish to be publicly accessible.

Where you choose to make User Content publicly available, it may be viewed, copied, reproduced or shared by other users or third parties.

Subject to applicable law and our Terms of Use, you grant us the permissions reasonably necessary to host, display, reproduce, distribute and otherwise use User Content for operating, providing, improving and administering the Platform and related services.

You should ensure that you have all rights and permissions necessary to submit User Content, including permissions relating to third-party personal data, photographs or likenesses contained in such content.

17. YOUR RIGHTS AND CHOICES

Subject to applicable law, you may have rights in relation to your personal data, including the right to:

  • request information about processing of your personal data;
  • request correction of inaccurate or incomplete personal data;
  • request erasure of personal data where permitted;
  • withdraw consent where processing is based on consent;
  • seek grievance redressal; and
  • exercise any other rights available to you under applicable law.

The availability and scope of these rights may depend on the applicable law, the nature and purpose of processing and any statutory exceptions.

Where applicable, you may also nominate another individual to exercise your rights in accordance with applicable law and the procedure prescribed by us.

18. HOW TO EXERCISE YOUR RIGHTS

You may contact us using the details set out in the Contact Us and Grievance Redressal section below.

We may request reasonable information to verify your identity and authority before processing certain requests. We will seek to limit such verification information to what is reasonably necessary for that purpose.

Where a request cannot be fulfilled, we will communicate the applicable reason to the extent required by law.

19. MARKETING COMMUNICATIONS

Where you have consented to receive promotional communications, we may send you information about:

  • new products;
  • collections;
  • offers;
  • promotions;
  • events;
  • campaigns; and
  • other marketing communications.

You may opt out of promotional communications by:

  • using the unsubscribe mechanism in an email;
  • following the opt-out instructions in an SMS/RCS or other message; or
  • contacting us.

Opting out of promotional communications will not necessarily stop transactional or service communications that are necessary to provide products or services requested by you.

20. COOKIES AND SIMILAR TECHNOLOGIES

We use cookies and similar technologies, including pixels, tags and SDKs, to operate and improve the Platform.

These technologies may be used for the following categories of purposes:

Strictly necessary technologies

Required for core Platform functionality, security, account authentication and transactions.

Functional technologies

Used to remember preferences and improve functionality.

Analytics technologies

Used to understand Platform usage, traffic and performance.

Advertising and marketing technologies

Used, where applicable and permitted by law, to measure advertising, personalise marketing and understand interactions with advertisements.

Social media technologies

Used to enable social sharing, embedded content or interactions with social media services.

Where required by applicable law, we will obtain consent before using non-essential cookies or similar technologies.

You may manage cookies through available cookie-preference tools, browser settings or device settings. Disabling certain cookies may affect Platform functionality.

21. ADVERTISING AND ANALYTICS PARTNERS

We may use third-party providers to assist with analytics, advertising, campaign measurement and other digital services.

Depending on the relevant arrangement, such third parties may process information:

  • on our behalf as service providers/processors; or
  • independently for their own purposes where permitted by applicable law.

Where a third party processes personal data independently, its own privacy policy and terms may also apply.

Where required, we will provide appropriate notice and seek consent or provide applicable choices in relation to such processing.

22. SOCIAL MEDIA AND THIRD-PARTY SERVICES

The Platform may contain links, plug-ins, widgets or integrations with third-party websites and services.

If you interact with such services, the relevant third party may collect or receive information about you in accordance with its own privacy policy and terms.

We do not control the privacy practices of third-party websites or services. You should review their applicable privacy policies before providing personal data.

23. PERSONALISATION AND AUTOMATED TECHNOLOGIES

We may use analytics, algorithms and automated tools to:

  • recommend products;
  • personalise Platform content;
  • understand user preferences;
  • analyse Platform performance;
  • detect fraud or abuse; and
  • improve our services.

Where applicable law provides specific rights or safeguards in relation to automated processing or decision-making, we will comply with such requirements.

24. DATA MINIMISATION

We seek to collect and process personal data that is reasonably necessary and relevant for the purposes for which it is processed.

Where information is optional, we will indicate this where reasonably practicable. However, certain information may be necessary to provide specific products, services or functionality.

25. GRIEVANCE REDRESSAL

If you have a privacy-related concern, complaint or grievance, you may contact our designated Privacy/Grievance Officer at the details below.

Legal Team
Bhaane Retail Private Limited
F-88, Pocket F, Okhla Industrial Area, Phase I,
New Delhi – 110020, India
Customer Support: care.converse@bhaane.com

We will acknowledge and address grievances within the timelines prescribed under applicable law.

For e-commerce-related grievances, applicable Indian consumer protection rules prescribe specific grievance-officer obligations, including acknowledgement within 48 hours and redressal within one month.

26. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time to reflect:

  • changes to our business or Platform;
  • changes to our data-processing practices;
  • changes in technology;
  • changes in applicable law or regulatory requirements; or
  • other operational requirements.

When we update this Privacy Policy, we will revise the “Effective Date” and/or “Last Updated” date.

Where a change is material and applicable law requires notice or renewed consent, we will take the steps required by law.

27. YOUR STATUTORY RIGHTS

Nothing in this Privacy Policy is intended to exclude, restrict or waive any rights, remedies or protections that cannot lawfully be excluded or restricted under applicable Indian law.

Nothing in this Privacy Policy limits any mandatory consumer, contractual, statutory or regulatory rights available to you.

28. GOVERNING LAW

This Privacy Policy is governed by the laws of India.

Any dispute arising in connection with this Privacy Policy shall be subject to applicable Indian law and the jurisdiction of the courts and forums having jurisdiction under applicable law.

Nothing in this clause is intended to restrict any mandatory rights or remedies available to consumers under applicable law.

29. CONTACT US

For questions regarding this Privacy Policy, requests concerning your personal data, privacy complaints or other privacy-related matters, please contact:

Bhaane Retail Private Limited
Attention: Legal Team
F-88, Pocket F, Okhla Industrial Area, Phase I,
New Delhi – 110020, India
Customer Support: care.converse@bhaane.com

When contacting us, please provide sufficient information for us to understand and process your request. We may request reasonable information to verify your identity before processing certain requests.