Our Story

The Story Of Converse

Converse has always pushed the boundaries of what a sneaker can do. Whether you're sinking three-pointers on the court, hitting the half-pipe or need a pair of sneakers to survive your next rock concert, Converse has been there with you.

Humble Beginnings

Launched in 1908 by Marquis Mills as 'Converse Rubber Shoe Company', the company specialised in rubber-soled footwear (galoshes) for men, women and children. By 1910, Converse had begun manufacturing shoes daily, while in 1915, the company switched focus to creating athletic shoes.

Chuck Taylor & Basketball

Marcus Mills Converse launched the All Star basketball shoe in 1917, and Charles "Chuck" Taylor joined the company two years later. Chuck's love for the game and his tireless promotion of the shoe helped turn the All Star into the standard basketball sneaker of its era.

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From Basketball To Subcultural Icon

As courts favoured performance footwear, the Chuck Taylor found a new home far beyond the game. Punks, skaters and artists adopted the sneaker for its simplicity and low cost, turning it into a symbol of rebellion, self-expression and creative freedom.

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One Star, Cons And Skate

In the wake of the Chuck Taylor's success came the One Star, followed by the Cons line, built for the demands of skateboarding. Reinforced soles, added grip and durable construction made these silhouettes a staple in skate culture worldwide.

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Converse Pride

Converse continues to champion its community through the Pride collection, celebrating self-expression in all its forms. Designed with and for the LGBTQ+ community, the collection reflects Converse's commitment to individuality, inclusivity and diversity.

Collections And Collaborations

A century-long love affair with self-expression has seen Converse team up with iconic brands and celebrated names in fashion and beyond. Each collaboration reimagines the classic silhouette while staying true to the brand's rebellious, creative spirit.